After studying over a 100 companies that had attempted transformation, the eight major challenges he identified are: generating a sense of urgency, establishing a powerful guiding coalition, developing a vision, communicating the vision clearly and often, removing obstacles, planning for and creating short-term wins, avoiding premature declaration of victory and embedding change in the corporate culture. Moving from comic to reality, John Kotter, the guru of organisational change, published a paper in 1995 on the eight largest errors that can doom a change exercise. Then employees would embrace change.” The point haired boss replies “That sounds harder.” I remember reading a Dilbert comic strip once where the pointy haired boss informs everyone in a meeting: “We’re hiring a director of change management to help employees embrace strategic changes.” To this Dilbert says, “Or we could come up with strategies that make sense. This is clearly an area of struggle and concern for most leaders. If we really want to change the world, we have to move beyond voting with our dollars and come together to demand rules that work.Īnnie takes viewers through an inspiring exploration of what effective changemaking has looked like through history-from Gandhi in India to the US Civil Rights movement to the environmental victories of the 1970s-and shares the things you’ll find whenever people get together and change the world: a big idea, a commitment to working together, and a whole lot of action.As I write this, Amazon.in throws up 28,775 search results for “books on change management” in the Business, Strategy and Management section alone. In The Story of Change, released in July 2012, Annie Leonard argues that it’s not bad shoppers who are putting our future at risk it’s bad policies and business practices. These efforts-buy Fair Trade or organic, use a reusable bag, screw in a CFL lightbulb-are a great place to start, but they are a terrible place to stop, ignoring the real source of our power: coming together as engaged citizens. Over the past several decades, many environmental and social change efforts have come to reflect the centrality of shopping in our culture, suggesting change can be made-or is even best made-through alterations in our individual consumption patterns.
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January 2023
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